Successful religions preach about having a virtuous soul, and connecting to a higher form of existence as a source of spiritual fulfilment. UCLA Vivisector Lynn Fairbanks Targeted by Animal Liberation FrontArchived at the Wayback Machine, The Animal Liberation Press Office, June 12, 2006. Lets compare with successful marketing techniques. Animal Liberation Front bomber jailed for 12 years, The Guardian, December 8, 2006. I think the Animal Liberation Front is marketed very poorly. A critical question posited by this film is this: If the lucrative and woefully ungoverned businesses of animal research and factory farming have nothing to hide, why is it possible to witness the activities performed there only by stealth? In a thinking society, this film would have wide distribution. The animal rights movement needs to be more appealing. The wake-up call that "Fast Food Nation" provides for a country steeped in a drive-through- nutrition mentality, "Behind The Mask" does for a society in love with its fur-trimmed boots, burgers, and shampoo needlessly tested on an animal in shockingly inhumane, unrealistic conditions, after which the animal was tossed - sometimes literally - into the garbage. This well-balanced story of the efforts of the activists, coupled with a glimpse behind the scenes of the factory farming and fur industries, as well as in overwhelmingly useless, yet undeniably horrific, animal research labs, will leave anyone with a conscience writing their legislators for change. The side of animal activism that you never see - the fact that the majority of activists are non-violent, intelligent, compassionate people - is portrayed in this film with astounding effect.